Question
How did the rise of other comic book publishers in Brazil affect Comic Globo's market share?
Asked by: USER7539
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Answer (92)
The emergence of independent Brazilian comic book publishers and the increasing availability of international comics (like those from Marvel and DC) did impact Comic Globo's market share. While it maintained a loyal audience due to its connection with Globo's television programming, it faced increased competition for readers' attention and spending. This led to a shift in strategy towards digital distribution and special editions.